MEQ Probe or "meat eating quality probe" is a new technology which gives meat processors the ability to make objective measurements of the quality of the meat whilst it is being processed.
Why does this matter?
Meat eating quality is the key element to consumers when eating meat.
Traditionally the approach used to measure the quality of meat is highly subjective, and thus has led to a mixed experience for consumers, which ultimately leads to less meat consumption.
Want to learn more about improved meat eating quality?
To learn more about MEQ probe's unique technology, please contact us here.